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A highly specialized marketing consulting firm, Market Illumination, focuses on the strategy, psychology and trending of color, branding strategies and implementation and identity architectures. Market Illumination comprises over 25 years of in-depth diverse experience in management, marketing and servicing to the Retail and Wholesale markets. This expertise allows Market Illumination clients Marketing and PR campaigns that grab attention and increase response rates by 10% or more.
Experience Summary
Market Illumination has over 25 years of in-depth diverse management, marketing and servicing to the Retail, Wholesale, Residential and Small Business and Large Business markets. We’ve led the efforts of multi-disciplinary personnel to achieve effective development, implementation and performance of:
- energy
- financial services
- gaming
- interior and exterior paints
- long distance and local phone services
- non-profit
- seminar services, and
- video
products and programs. Market Illumination has been responsible for product positioning, pricing strategy, distribution strategy, functionality and packaging—all the classic marketing elements, with an added focus on identity and branding strategies. Our backgrounds in all facets of marketing, gives our clients an additional level of expertise ensuring product and service sales.
Our Key Areas of Expertise
- Brand strategies
and valuation
- Brand creation and
revitalization
- B2C and B2B color trends and forecast
- Color design
- Identity Architectures
- Market Management
- Product and/or entity naming
- Product and/or entity logo design
- Psychological impact of product or environmental colors on consumers
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Diane's presentation on Branding was a marvel of reverse engineering. She deconstructed the complex process of establishing a powerful brand by looking at every step through the eyes and experiences of our customers. It made an impression on me - enough to consider some changes in our own marketing efforts.
Don Greenfield, Partner
Venture Growth, LLC
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